In case this is the first website you’ve visited in the past few weeks, the color pink broke the internet recently. Specifically, pink-heavy photos from the upcoming Barbie movie, starring Margot Robbie and Ryan Gosling…maybe you’ve heard of them? The hot pink branding trend in 2022 is off to a bright start.
Despite Pantone’s prediction about periwinkle being the color of 2022, this electrifying shade of red has been showing up all over the internet and fashion runways. For instance, these trendy looks on celebs that are popping up all over red carpets at movie premieres, runways at Fashion Week, and more.
Of course, brands outside of the fashion world have been hip to pink for a while now. For instance, Lyft and Boston hometown hero Dunks. The bold energy of pink isn’t a passing fad for these brands.
After all, pink is a color with a long and evolving history of meaning. A century ago, folks around the country thought of pink as a masculine color. It was the default choice for boys clothing, compared to light blue for girls. While these days pink can have feminine connotations to some, these variations of red still exude different qualities based on particular shade and accompanying colors. A softer pink can be calming and warm, while hot pinks can be action-oriented and energizing, even as an accent color.
Personally, we’re excited about the rising popularity of the hot pink trend in branding, pop culture, and fashion in 2022. In fact, for months already, Expand has been experimenting with these versatile shades of red in our own color palette. See these eye-catching examples from our website and social media. In our homepage hero, the pink adds impactful pop to grab and keep attention. Meanwhile, in the testimonial, pink adds vibrancy in a more subdued way for longer form text.
Want some expert help with color theories and branding? Contact us. We’d be positively tickled pink to bring your brand identity to life with vibrant style.