The Client’s Guide to Working with a Creative Agency
Working with a Creative Agency graphic

Working with a creative agency can be very beneficial for companies. Even if your organization has internal design, copy, and other resources, they might not have the bandwidth or specific skills and experience you need for some projects.

Of course, there are a lot of things to consider when money, time, and key work is on the line. At Expand, we know this particularly well. Our Co-Founders, Nelson Holland and Tracy Shaw, each have decades of in-house experience to inform their approach and relationships with clients these days.

Ready to learn the ins and outs of working with a creative agency? Check out the 5-part series of blog posts we put together to help you set yourself, your team, and your agency up for success.

Part 1: Choosing the Right Creative Agency for You

The first step to working with a creative agency is finding the best fit for your needs. With critical budget and important work at risk, you want to do your due diligence. Start here to make sure you’re aligning internally, factoring in how each organization works, and other key considerations when choosing the right agency.

Part 2: Writing an Effective Creative Brief

Not sure how to approach creating a creative brief? Reading this post is like putting together a creative brief: The bit of effort you invest pays rich dividends down the line. Dig in to learn why briefs are helpful and the specific items to include so everyone internally and externally is aligned and ready to work as efficiently as possible. 

Part 3: How to Work with a Creative Agency

Establishing a seamless process is a must when working with a creative agency. It avoids confusion, delays, wasted work (and money), and more. We walk you through key steps for common projects and how to establish or refine process for frictionless relationships and workflow with your creative agency.

Part 4: How to Collaborate with a Creative Agency

The better you can collaborate with your agency, the better the work tends to be (and the faster you get it, thanks to increased efficiency). Give your external and internal stakeholders the edge they need for success by checking out these 5 tips for smooth collaboration between clients and a creative agency.

Part 5: How to Give Your Agency Feedback

When working with a creative agency, delivering feedback can be tricky. For instance, you might not be as familiar with agency-side team members or you might have different expectations and context. Follow these tips for delivering constructive feedback that’s clear and actionable, to help your agency deliver the best work possible.

Searching for a creative agency?

Consider one that truly gets you – and the results you need. Visit our portfolio to see some of our work, or reach out to learn more about how we can help your company succeed.

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