Fenway Health

Fenway Health is a health center with a $90+ million budget. We helped raise awareness of their AMP trial, testing an experimental antibody against HIV.

To appeal to the diverse target audience of gay men, we created five avatars that represented and spoke to common subgroups within the community. These illustrations appeared on postcards, posters, and print ads on Boston public transportation, along with the focus-group tested tagline of “Get AMP’d.”