VitalSource Technologies

Today’s lesson: Your website needs to grow with you, especially when you acquire 3 companies in 2 years. That’s why VitalSource, the leading EdTech solutions provider, came to us when they needed to redesign their 45-page corporate website.

To help VitalSource better align with their expanded audiences and product offerings, we followed a 3-step process. First, we worked cross functionally with their internal marketing team to identify goals and pain points for multiple business owners. Second, we updated their information architecture, user flows, and page layouts to streamline the user experience. And third, we developed responsive components and site pages in Hubspot COS to bring everything together. Plus, for a little extra credit, we did a visual overhaul to reflect their new corporate branding.